The Toronto Maple Leafs are set to unveil their new logo, which could become the most iconic hockey logo in the world.
Story continues below advertisementThe logo will feature the word “TOAST” and a maple leaf.
It is expected to be unveiled at the start of next season.
The team announced last week it was making changes to its logo, with a focus on its heritage and heritage heritage elements, to make it more recognizable to fans.
Toronto has long been known for its strong connection to the Canadian game.
The Maple Leafs played their first game in Canada in 1881, and have a long tradition of producing stars.
But the city has never hosted a professional hockey team, until now.
“It’s something we’ve been working on for a long time, and it’s something that’s been in our hearts for a while,” said Mike Delaney, the club’s president.
“This is something we think will have a profound impact on the city of Toronto, for sure.”
The Maple Leafs will use a combination of old and new imagery to create the logo, according to a release.
“This unique design, in which the maple leaf is shown on a maple tree, will be reflected on all aspects of the team’s identity,” the release says.
“It will include the city’s colours and symbol.”
The logo is being developed by creative agency Lava, which has worked on previous logos for the Toronto Raptors and the Toronto Blue Jays.
The design was based on the maple branch, which is traditionally a symbol of Canada’s northern territory.
The logo was designed to represent Toronto’s rich history of sport.
It also reflects the Maple Leafs’ “forward-thinking and forward-thinking city” as well as the team logo’s iconic shape, which resembles a maple branch.
“We wanted something that felt fresh and exciting, but also resonated with a Toronto tradition that goes back to the original Maple Leafs team in 1871,” said Delaney.
The team has already unveiled a logo for the 2018-19 season, but will not reveal details about the new one until later in the year.
It will be a logo that fans will be able to see when the Leafs play in the new season.
“What we’ve done is take all the elements that make the Maple Leaf logo special, and combine them with something new,” said Dave Gorman, the team president.
“We’ve got this new logo that will reflect the Maple leaf on the tree.
The Leafs have done a fantastic job of taking the Maple Tree from a symbol to a beautiful, unique and special logo.”
The new logo will not be the first logo to be released in the city.
The Toronto Raptors unveiled a new logo last week for the 2020-21 season.
That was a redesign of the Toronto Maple Leaf and a tribute to the city that the Raptors have called home for more than half a century.
The Maple Leaf will be on display at the Toronto Public Library until March 8.